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Prediction: More Clouds and SaaS in 2009

Our words from 2008 in a word cloud from Wordle.net It doesn’t take a lot to see what we’ve been writing about in the month and a half Haut Tec has been around. So, just because it is the time of year...

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SaaS: At the End of The Long Tail – ME!

In the fourth article of our series about SaaS and The Long Tail, we are exploring the tail that according to some sources – wags the SaaS dog. At the ultimate end of The Long Tail is the individual –...

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Social Marketing: The Value of Crowds

The recent rumors that Twitter could complete a capitol raise of $250mm have set the “blogosphere” afire. Jeremiah Owyang of Forrester Research did some number crunching and came up with a value of...

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SaaS: Who’s Driving Your Community?

People say that marketing for “cloud services” are really over the top right now – selling a lot more promise than can be delivered. If that’s true, social media is somewhere out in the stratosphere of...

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